Take 3G winds, the cell phone literature developed rapidly
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CNNIC ?Report,? the first half of 2010, online video users in China reached 265 million sizes, rate of 62.6% from the end of 2009 rose to 63.2%. Albeit modest, but end users slowdown last year, usage began to rise slowly. In the first half of this year, the network video new users reached 25 million, an increase is10.4%.
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?Report? that the triple play with the national policy on the deployment and implementation of China?s Internet video will also usher in new opportunities for development: the video transfer rate increase, the increase in access channels, will allow for more extensive network of video users support, a popular video consumption important modality. Accordingly, the value of online video and commercial value of the media has also been improved rapidly.
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At the same time, the network utilization rate of 44.8% of literature, the user scale reached 188 million, representing growth of 15.7% by the end of 2009. The network literature is the largest increase in the size of a user among the internet entertainment applications.
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3G cell phone Internet users increased in age, as well as users of the huge demand for wireless content, boosting the usage of mobile network literature, the size of network users growing literature play a stimulating role.
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3G commercial promote cell phones in terms of hardware and software. The screen is bigger, operation is more convenient, and the network is smoother, view browser is clearer and so on, such as reading the phone functions are therefore more prominent, coupled with timely, portable, etc., and are all positive in the cell phone network literature.
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3G era makes the cell phone literature remarkable in many ways to improve. So we can say that 3G era literary development for cell phones provides a fertile ground for growth, one mettle platform. We have every reason to believe that, with the help of 3G, cell phone literature will be more bullish momentum.
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Mobile Literature and broad development prospects
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Phone literature can be traced to 2002 when the popular SMS joke; there was the birth of a large number of SMS writers. In 2003, the ?End of the World? magazine contest organized by SMS, ?cell phone literature? in initial signs; to 2005, various promoters, critics, researchers surging, cell phones have become the phenomenon of literature.
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It is hoped that cell phone text literature in addition to carrying the platform is unique; it should form their characteristics. Now known as literature, we can not simply to pass the time on purpose, not only to the simple life that brings the psychological boost dash, but what almost no nutrients in the cell phone culture, language.
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Phone literature has every reason to fine more. Writing concise, fast-paced, lean and length, Prose lengthy. In addition to novel, poetry, prose, can approaches into ?cell phone.? May be in the future ?cell phone style? will be born.
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If the cell phone literature finds profit, then the development will be more benign industrial chain tension: it was created, it was released, and finally there may be paper-based publisher made the phone works of literature. Earlier in the 3G development in Japan, cell phone novels have already become an industry.
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Phone built a platform of creation, publication and circulation, the same as print and online. In the ever-changing digital age, we can see the market potential of cell phones. It brings new words for literature. However, the cell phone reading brings convenience to cell phone users while also facing various problems. Including the content of innovation, the form of innovation, content, how to combine and form a better question. In the transmission, how to achieve economic and social benefits of unification, operators, mobile portals, the terminal how to integrate resources, and seek common development, will be the key to the healthy development of cell phone literature.
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